With a bit more research I think I've resolved my question.
I noted the theoretical range and object penetration benefit of 434Mhz over 868MHz, other things being equal. However other things are not equal.
In the UK the entitlement to use 433MHz or 868MHz without licenses requires adhering to certain use parameters, such as power output and duty cycle (duty cycle is the % of time spent transmitting). Here are the rules on that applicable to UK
https://www.ofcom.org.uk/__data/assets/pdf_file/0028/84970/ir-2030.pdfA complex document. But as I read it the maximum power allowed in UK in 433MHz band is 10mW if operating on a 1% duty cycle (e.g. transmitting for half a second every 50 seconds). For higher duty cycles the maximum power is reduced to 1mW.
For the 868MHz band up to 25mW is permissible for low duty-cycle operations (such as frequent but short packets of weather data).
There is more detail in the document, and more rules than I've mentioned (e.g. different rules apply to different parts of the 868MHz spectrum) but that is the main take-home message for me.
If Ecowitt have made their 868MHz devices transmit on maximum power to obtain maximum range then the extra power transmitted will likely provide better range than the lower powered 433MHz devices.
Of course Ecowitt may have opted not to transmit at the maximum allowable power so as to conserve battery, so comparative testing of devices using the two frequencies would be required to be sure.
Another consideration is that if Ecowitt market their 868MHz devices as suitable for UK/EU market, and the 433MHz devices as suitable for Oceania, they will have built their 433MHz devices to be compatible with Oceania rules which might not be compatible with UK rules (e.g. they may have higher power output or higher duty cycles which would make them illegal in UK).
And one more consideration is that though I'm not detecting many devices locally in 433MHz band when I scan with RTL-SDR and RTL_433, there might be 433MHz noise that I am not detecting such as intermittent amateur radio - 433MHz band may not be as clear and available as I think.
I'm not equipped for comparative testing of 433MHz vs 868MHz, but I can test the range of the 868MHz devices that I have. If I place my GW1100 gateway on a window ledge at the side of my house facing my intended anenometer location 120m away, a WH32 held in the air at that 120m distance does transmit successfully to the GW1100
It also occurs to me that the GW1100 does not have to be indoors. I have outdoor wifi booster (TP-Link EAP110) so I could place the GW1100 and a USB powerbank in a waterproof container partway between house and anenometer, and visit it occasionally to swap over to a full powerbank. It would be nearer to the anenometer and so well-placed to make an RF connection, and within range of my wifi signal to connect to the Internet. Add a solar panel and I wouldn't even need to visit it to swap powerbanks.
So regardless of whether a 433MHz device might be better for me (which now seems unlikely) it seems an 868MHz device will work so I may as well follow the herd and get an 868MHz device!