I'm a bit more optimistic about this pooling of resources than most of you seem to be. There's considerable difference between satisfying the appetite of the masses for entertainment via TV and supplying concise, focused, timely, locally valid, useful information in a non-video format that we and WU use. The WU team is taking more of a chance than it admits here of being overrun by TWC interests, but where both their interests currently intersect would appear to be the greatest opportunity for both. How can you turn WU into a mass-media entertainment vehicle? On the internet the user is in total control via clicks or taps.