"You have hotlinked someone else's HW map on your site when you could be hosting it for free " 
The HW warnings maps are NOT free if I read the HW site correctly. You get text-only within the basic HW3 package. I have spent the last 4 days installing, configuring, debugging HW on my site...... They too, do not give everything for free.
No one ever said anything about the HW Warnings service. Yes that is a paid service but you have the option to not use it. BUT HAMWeather software to install and use and all the plugins are FREE. What I am referring to is in my prior post I posted a map that is on YOUR site. That map is from a HW plugin that is offered for FREE in which you are hotlinking from someone else's site. You are stealing their bandwidth and if they block you or close up shop you will lose that image and that page when you could be hosting it for FREE on your site and customized to YOUR page.
I have that same plugin on my site for FREE and it is custom to my site plus all the rest that goes with it with the text reports and the Last 3 hrs map, Todays, and Yesterdays report all for FREE. You just have the map because you have hotlinked it from someone else. Look at the link below...
http://www.mesquitechristmas.com/weather/hw3.php?config=&forecast=spcstormreportmap&date=last3hours&usemap=See the difference in yours and in mine? That was all FREE, what looks better and offers more information? Not to mention if that site goes down I won't lose that image or map because it is hosted on my server.
"And if data goes down you don't lose your maps or page like you would hotlinking from someone else. I noticed this on your site"
If the main radar feed goes down, just about every Tom, Dick , and Harry is out of luck.....So HW suffers just like everyone else. In the entire life of this site, I have never experienced a situation like WU had until a few days ago. And the problem was rectified with 24 hrs..... Pretty good record I'd say.
Not exactly, because what you are not understanding is since you are hotlinking those radar and map images if they go down you lose that image and are left with a dead image meaning nothing will show. If you are hosting them on your server through HW you are hosting those maps and images. So if the DATA goes down using HW you just lose that, the data. The map is still left in place and no dead image is there like if you hotlinked it because they are on YOUR server. Not to mention you can put your own branding and logo on the image and map once again for FREE. Why promote someone else's site and drive traffic to them when you can have the same thing customized to your site for FREE and have it look more professional and not have to worry about if someone else's site goes down if you will lose your maps or images.
AS you are in TN, I don't expect you to visit nor like my site. I'm sorry that you feel the need to nit-pick at my site. I already have the customer base who really like having all of this area-specific information in one place, something that neither the TV stations nor papers do not provide.
I am not in TN, I am in Texas.... I said in my last post nothing but good things about your site and tried to give you some helpful alternatives to make your site better so you wouldn't have to rely on other sites resources so you don't lose hard work when things go down or someone blocks those images from being hotlinked and make it look more custom and professional all for FREE. I am not nit-picking at you, you are just the one that replied so I am explaining to you the other FREE alternatives other then relying on other peoples resources and hotlinking. You only have a few things that are area specific, most of it can be found at other sites as well as the other info that you are using from them on your site.
"I am in marketing and web publishing for my company and it's my job to make sure we stand out from the rest and that the site gets sales."
Great! that's your job... And your company I assume has MUCH more funds (than the average joe) at their disposal to do that.
Doesn't take money to think, you can do that for free, and I was trying to offer you some FREE advice. Everyones goal is to get visitors and provide the most helpful and unique experience. I am sure you don't put countless hours into your site just for your own personal satisfaction do you? When you put your site together you thought about what you wanted to put on it and what would be the most useful to get visitors. That's called marketing and you did all that on your own for free. So calm down, no one is trying to tell you your site sucks or pick on you.
BTW, are you on the HW payroll? 
Nope, just someone who is and has been using it for a long time and trying to pass on the helpful info to others that may be interested. I have many other plugins installed I can show you that I am using for FREE that is all custom to my site that HW offers. I have seen how much this company has grown and what all the have developed in just a short period of time. I use some of their paid services which are maps and other things and for the price why not. They are an amazing resource to add to your site to give your site the most customized and professional look out there. Who else is offering this?
I have done all this with HW and customized it to my site and display my PWS and VWS information and has the ability to show other locations all for FREE. Everything on there is done with HW and was done for FREE. Just takes some time to do whatever you want. It is still a work in progress since it has been up for not even a year but it does more then what I wanted it to do for what is needed. So has you can see it is not just text only.
http://www.mesquitechristmas.com/weather/hw3.php
