I've mentioned this before, as an item marketed as a simple device, IMHO, it is not. I wouldn't recommend one to someone unless they were a pure hobbyist interested in the technology, and willing to jump through the hoops that we expect will be coming .
For someone just wanting a simple weather station, as this is marketed, probably not for them, most don't want do a somewhat complicated firmware upgrade, or work out a complex calibration. (assumption here as I work in IT, a lot are not tech savvy enough yet), this is occasionally evidenced here, and I would consider this a forum filled with tech savvy people. Just my opinion, again.
As things progress, I hope a simpler, more accurate version is released. But for now... ehh, not something I would give to my parents.