while i wait for that email (i have spent around a fiver on more crucial calls to Davis so will wait on the email for this query!) I have done a bit of research.
I used the WL.com map at
http://www.weatherlink.com/map.php to sample 33 stations from around the world with a good spread of air temperatures. I recorded the data in a spreadsheet and then looked at a few ways in which the 'feels like' temp could have been worked out.
Heat Intensity - rounded to nearest whole, rounded up and also down
Wind chill - again to nearest, up and down.
I then highlighted the cell that was spot on, in yellow.
the green column shows the 'temp' displayed on the blue screen called 'my weather' and the yellow 'feels like' is the statistic from the same screen - this is the one that i am trying to figure out how the heck Davis get it.
If you look at the attached sheet it seems for the higher temps (the sheet is sorted by the temp displayed) the heat index rounded to the nearest whole comes out on top.
For lower air temps the Wind chill rounded to the nearest unit is a better fit but it is a real hotch potch with no real rule.
One suggestion is that the 'my weather' page updates a little later and that may explain why there are a few readings that are 1C out.
Any thoughts?