mackbig,
If you want to move up on google, you need to work at it. It just doesn't happen.
First, you need to go to an external style sheet, google uses a crawler and it's got to get thru all that code before it hits your content...second, content, this is the holy grail of all rankings. Focus on select keywords. Your site can't be everything for all needs.
If you really want rankings, get a few good SEO books, learn to code, and remember, content is KING!
good luck, it's a lot of fun, and can be worth $$$ if you get good at it.
Paul