Sam,
I could not see any icons on my map, but noticed after your post that its "checked" in my overlay section. So I thought maybe Canada was not loaded yet, did a wu search on Buffalo. Still no icon. Strange. Then I noticed I was not logged in... I logged in and the Holiday Inn check box was now empty. So it does not look like they forced it upon me. But still even once clicked no icons appeared. Maybe they got a backlash and turned it off? (guess not if Jim just saw it)
Andrew