The critical factor here will be cost. I'd say it will have to be 60% of a Davis to be successful.
Other than covering the development costs, I'm guessing that these new units should only cost 10% to 20% more to manufacture compared with the existing 5-in-1. I personally find it odd that they appear to have use different molds and designs for the wind cups/vane between the Atlas and Elite models, since using one standard/shared part between the two units should result in significant price/warehouse savings.
Their announcement contained plenty of vaporware when discussing the consoles and Internet connectivity, so it is difficult to put a price on the packages until we know. Hopefully, they are shooting for $149 for the Atlas, and $199 for the Elite model. The current
PWS/ProSumer market will probably bear $249 maximum for the Elite.....