hello
i was more concerned and focusing on design suggestions and practices however we seemed too have gone off to SEO so here is my experience and over many years i have come to a very solid conclusion age of domain and reliability (uptime).
here is the challenge Jachym note my humour without humour you will never succeed !
1. SEO example search for weather template thats easy as you state its a small relative field .
2. now the big challenge I've now downloaded meteotemplate having found it via google awesome I have my weather station online now I want the world to find it and use and now I want my weather station website to appear highly in google .
3. lets say common search is phrase "
weather in Brno" this is the
real challenge for weather enthusiasts .
4. now go out and buy yourself 3 months of filtered coffee , 3 months of microwave food ,bolt your door and put a do not disturb sign up, turn your phone off , go to the doctors get signed off work for 4 months and forget about sleeping .
5. look forward to your findings
and if your successful
then you have found the niche to make a living !!
I know from experience working with a website of 500 pages or more and having worked with a client in a highly competitive field that getting the main page ranked highly and on the 1st page of search results is not so challenging but where it becomes highly challenging is all those other pages that carry information that you just cant squeeze on to your main page for reasons of design,functionality,user experience and so on.
trying to understand google force the results to return a positive result will send you round the bend because in this day an age we expect to the impact and results in a timely manner , and thats just it you make all these suggested changes , in some cases re-write and re-code and yet you have no idea if it is working better or worse.
another I had experience gladly it was NOT one my clients but it was relative to what I work with and I ended up doing some freelance for them, they were highly successful due to their google performance and basically it became there source of revenue and means of advertising without any additional costs in terms advertising, then they changed there domain and simplified the url structure according to google suggestions but the name of the website was the same !!! now to what they thought was far more attractive and appealing , so 2000 or more pages on a new domain and url structure and page titles product | brand(the same) , in three months they dropped of the 1st page and only started to appear around the 10th page of the results , loss of business , awareness .
so days of coding with redirecting old domain and old individual urls by a 301 redirects , biggest problem was also age of new domain ! 6 months on it is slowly climbing but using 301 redirect method saved them from financial ruin ! . there is a lot to google to understand but until you find yourself in a position of having to try and really understand certain scenarios you will never know about it .
anyway personally SEO drive me nuts and gladly later this year I will not have have to deal with anything SEO google anymore i can just hopefully just enjoy the web and what I do.
brian