hey, I too had a "VP1" or what ever they called it 20 years ago, in Chicago, sitting outside all winter/summer, and, after 10 years, all that it needed was to be cleaned out of bugs/bird crap, and the battery changed out every couple of years, so no one is questioning that their stuff works, and lasts a really long time.
i'm referring to the "up and coming" weather geeks, who, are super tech savvy, and expect stuff to look as cool as it works..those folks buy 1200 ibones every year or two, new ipads just as often, and have no problem paying alot for tech. THOSE are the folks that probably wouldnt buy a existing Davis product because they look like they are from 25 years ago...add that group, to the group of us older folks, who have had a Davis/acurite/LaCrosse/Ambient/TI/whatever, who would like to upgrade their stuff, and I think its a pretty viable market..
Although someone else mentioned this might just be a tiny part of their overall corporate nestegg..
Is Davis a public company? If so, does anyone know what their stock has looked like over the last couple of years?